Charitable Giving and Tax Reform: How Financial Advisor Conversations About Philanthropy are Changing

After the Tax Cuts and Jobs Act, clients and their advisors are approaching charitable giving decisions more strategically. Advisors say that nearly half of their clients are charitably-inclined, and they are urging more of them to make the most of that generosity—in ways that can benefit both themselves and the charities they care about. Despite this increase, though, there is still significant opportunity for advisors to further expand the scope of these conversations to include a broader segment of their client base.

Our recent survey highlights several significant shifts in advisor-client conversations about charitable planning in the wake of tax reform.